Course Description
The "Managing Media Handling & Press Campaigns" course is designed to equip participants with the knowledge and skills necessary to understand and manage their relations with the media and plan and execute successful press campaigns. Emphasis will be placed on building positive relationships with journalists and media outlets, as well as techniques for handling media crises effectively.
Course Objectives:
1. Gain a deeper understanding of the role of media in modern communications.
2. Learn how to analyze and comprehend different media outlets and press platforms.
3. Develop the ability to plan and execute press campaigns efficiently.
4. Learn crisis media management and dealing with sensitive situations.
Course Outcomes:
By the end of the course, participants will be able to:
1. Build positive and effective relationships with the media and journalists.
2. Develop a comprehensive plan for a successful media campaign.
3. Measure and evaluate the effectiveness of media campaigns.
4. Manage media crises and handle them effectively.
Five-Day Schedule:
Day 1: Understanding Media and the Press
1.1 Definition of media and its significance.
1.2 Types of press and media platforms.
1.3 Building positive relationships with journalists.
1.4 The role of media in shaping public opinion.
Day 2: Planning Press Campaigns
2.1 Stages of developing a press campaign.
2.2 Analyzing the target audience and identifying key messages.
2.3 Selecting appropriate tools and tactics for the campaign.
2.4 Case study: Applying press campaign planning.
Day 3: Executing Press Campaigns and Negotiating with Journalists
3.1 Details of executing a press campaign.
3.2 Preparing media materials and press releases.
3.3 Dealing with journalists, managing appointments, and interviews.
3.4 Negotiation strategies with journalists.
Day 4: Measuring and Evaluating Press Campaign Effectiveness
4.1 The importance of measuring and evaluating media campaigns.
4.2 Using metrics and indicators to measure performance.
4.3 Data analysis and campaign improvement based on results.
4.4 Case study: Evaluating a media campaign and creating an improvement plan.
Day 5: Crisis Management and Media Communication
5.1 Planning for media crisis management.
5.2 Swift and effective response to media crises.
5.3 Managing sensitive situations and social media communication.
5.4 Crisis media management simulation and performance evaluation.
This course enables participants to gain the knowledge and skills needed to succeed in media management and execute press campaigns effectively, with a focus on interacting with the media and developing crisis management strategies.
Features
- Airport-to-hotel transfer.
- Coffee breaks.
- Study materials.
- Farewell open buffet.
- London tours, Buses & boats.
- Hotel-to-airport transfer.
